TARGET / PINTEREST

Director Lacey collaborated with Christopher Webb on this stop motion animated project for Target and Pinterest. Artist Daniel Murphy constructed three dimensional sets and props entirely out of paper, which Lacey and animator Pete List brought to life one frame at a time. At his FX WRX, Chris and team built two identical animation sets which ran simultaneously with camera and lighting cues to match each scene. They also created custom magnetic tabletop rigging to support the props and animation.