NIKE GOLF

Creative design house Trollbäck + Company engaged Christopher Webb to help execute a series of dynamic product films for NIKE Golf. Working with creative director Elliott Chaffer at Chris's FX WRX, the team staged in-camera effects tabletop sequences which highlight each product's design aesthetic. Motion graphics and practical effects were combined with projection, LED display technology, and custom optics to generate as much imagery in-camera as possible. The finished work was presented at NIKE's product launch event.