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FX WRX
  • Work
  • About + Reel
  • FX WRX STUDIO
  • Contact
 

JIM BEAM: FRED NOE

Working with Psyop/Massmarket, Christopher Webb captured moving portraits of Jim Beam’s Master Distiller Fred Noe, as part of the brand’s Bold Choice campaign. Chris also shot super slow-motion elements with live action talent and practical liquid effects. A film noir lighting style was created in-camera to better inform the post graphics treatment of the footage. 
 

 
 


CREDITS

Cinematographer: Christopher Webb
Directors: Jens Mebes and Andreas Berner
Creative Agency: Psyop/Massmarket
Producer: Paul Middlemiss

 

 

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