LEGO Masters

The design team at FOX Broadcasting's Visual Innovation Studio wanted to create the main show title for LEGO MASTERS with practical artwork. Brick artist Nathan Sawaya constructed the logo based on design work by FOX. Christopher Webb and his team at FX WRX then captured motion control camera moves and key art photography of the sculpture. Specialty lensing and dynamic lighting effects were used to showcase the real texture and reflections of the practical logo.

Chris and his team also shot LEGO landscapes and super slow motion elements to give the artists at FOX a variety of moving and still images to work with. These visuals were then combined to create a unified motion design package including on-air titles, promos, social media, and digital billboard advertisements.