CHOBANI CRUNCH
Smoke & Mirrors teamed with Christopher Webb for this animated commercial for Chobani Crunch. Chris and creative director Bryan Coleman worked with animator Pete List to create a playful ad using real ingredients. They employed a host of specialty rigs and lighting tools to help bring the various food items to life and look delicious.
BEHIND THE SCENES
CREDITS
Cinematographer / Technical Director: Christopher Webb
Director / Art Director: Bryan Coleman, Smoke & Mirrors
Assistant Director: Mark Bracamonte
Executive Producer: David Michaels, Smoke & Mirrors
Senior Producer: Courtney Barasch, Smoke & Mirrors
Line Producer: Justin Gilley
Production Coordinator / FX WRX Manager: Graceann Dorse
Animator: Pete List
Flame Artist: Nic Seresin, Smoke & Mirrors
AE Animator: Yoon Deok Jang, Smoke & Mirrors
Food Stylist: Karen Evans
Food Stylist Assistant: Judy Mancini
Gaffer: Tim Curtin and Casey Wooden
Key Grip: Dan Torres
Specialty Rigging: Daniel Jusino
AC / Animation Tech: Oliver Jevremov
Camera Utility: Conner Daniels
BTS: Daniel Jusino, Oliver Jevremov, and Mark Bracamonte
BTS Editor: Jessica Schoen
