CARTIER

Cartier and The Mill came to Christopher Webb's FX WRX studio to capture macro product images with cinematic lighting effects. Working with creative director Ben Smith, Christopher served as cinematographer and technical director. The team used specialty motion equipment to manipulate the camera, lighting, and subjects. This helped to create subtle shifts in perspective and illumination, as each piece of jewelry is revealed.

CREDITS

Cinematographer / Technical Director: Christopher Webb
Asst. Director: Mark Bracamonte
FX WRX Manager: Graceann Dorse
Camera Assistant: Conner Daniels
Camera Intern: Matthew Johnston
DIT: Joe Belack
Gaffer: Atsushi Takaoka
Dimmer Board Op.: Adam Blumenthal
Key Grip: Kristin Murphy
Utility: Angela Abel
Rigging: Daniel Jusino
Product Stylist: Michele Faro

The Mill
Creative Director: Ben Smith
Producer: Tia Perkins
Post Producer: Colin Moneymaker